Pricing & Value Research Surveys

ABOUT US

Pricing doesn’t just dictate the dollar amount at which you will agree to part with your product. Price is communication. Price is signal. For example, a high-end fashion designer would never agree to sell their perfume for the same price as a dollar-store aftershave, not just because their profit margin would suffer, but also because that price would signal a cheapening of their entire brand and make it less likely shoppers would be willing to spend as much on their other products.

THE LATEST

Pricing surveys and value research are always of great interest to managers faced with determining the merits of increasing profit margins by raising prices, or the likelihood of increasing revenues by decreasing prices. You can run effective studies using a variety of research approaches, including conjoint analysis, Van Westendorpmodels and price rating scales.The use of graphics in the form of pictures of the store and product provide a window into the world that assures more realistic and accurate price elasticity estimates.

CERTIFIED PRODUCTS

Find products with demonstrated environmental, ethical, quality and safety accomplishments

Certified Green Products Guide

Certified Green Products Guide

Certified Green Products Guide

Certified Green Products Guide

survey of raw products

survay of healthy food

Certified Green Products Guide

Certified Green Products Guide

OUR OFFERINGS

The self-explicated conjoint model provides a simple alternative for producing utility score estimates equal to or superior to that of full-profile and other popular approaches such as Adaptive Conjoint Analysis. The self-explicated model is based theoretically on the multi-attribute attitude models that combine attribute importance with attribute desirability to estimate overall preference.

Services

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training

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consulting

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OUR CONTRIBUTION

The Van Westendorp method uses a series of questions to identify key psychological price points given the respondents’ introduction to a product description. Respondents are asked to report:

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